MeetMe Upgrades Its Popular Icebreaker Feature in Chat


Inc. (NASDAQ: MEET), the public market leader for social discovery, has
released a new upgrade that makes its popular Icebreakers feature in
Chat a frictionless “one-tap” experience. Previously, sending an
icebreaker required the user to choose from a list of over 100; now the
Chat screen offers easy-to-use icebreaker suggestions based on what the
user sends most often and on which icebreakers are most likely to result
in a reply. The upgrade is intended to make it as easy as possible to
send a high-quality initial chat.

“Since making this change, daily Icebreaker volume has increased over
100% versus the November average,” said Geoff Cook, CEO of MeetMe.
“Overall Chat volume also continues to achieve record levels, as chats
sent increased by more than 700,000 over the November average to 18.9
million per day in the seven days ending December 14. We believe the
upgrade to Icebreakers and our recent Stickers launch are helping to
fuel this increased engagement.”

The new one-tap Icebreakers feature is available in the MeetMe app for
both Android and iPhone.

About MeetMe, Inc.

is the leading social network for meeting new people in the US and the
public market leader for social discovery (NASDAQ: MEET). MeetMe makes
it easy to discover new people to chat with on mobile devices. With
approximately 80 percent of traffic coming from mobile and more than one
million total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. The company is a leader in
mobile monetization with a diverse revenue model comprising advertising,
native advertising, virtual currency, and subscription. MeetMe apps are
available on iPhone, iPad, and Android in multiple languages, including
English, Spanish, Portuguese, French, Italian, German, Chinese
(Traditional and Simplified), Russian, Japanese, Dutch, Turkish and
Korean. For more information, please visit

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether the Icebreakers upgrade will make it make it
easy as possible to send high-quality initial chats, whether Icebreaker
volume will increase in the future and if so at what rate, whether Chat
will continue to achieve record levels, whether chats sent per day will
continue to increase and if so at what rate, and whether Icebreakers and
our recent Stickers launch will help fuel further engagement. All
statements other than statements of historical facts contained herein
are forward-looking statements. The words “believe,” “may,” “estimate,”
“continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “expect” and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements largely on
our current expectations and projections about future events and
financial trends that we believe may affect our financial condition,
results of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications will
not function easily or otherwise as anticipated, the risk that we will
not launch additional features and upgrades as anticipated, the risk
that unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such operating
systems that degrade our mobile applications’ functionality and other
unexpected issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings with
the Securities and Exchange Commission (“SEC”), including the Form 10-K
for the year ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement made by
us herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge from
time to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statement, whether as a result of new information, future developments
or otherwise, except as may be required by law.

Fresh PR
Jeannine Jacobi, 323-903-7063
Group Inc.
Todd Kehrli, 323-468-2300

Source: MeetMe, Inc.