MeetMe Expands Relationship with Beanstock Media to Manage Mobile Ad Inventory

12/29/2014

Provides Fiscal 2015 Annual Total Revenue and EBITDA Guidance

NEW HOPE, Penn.–(BUSINESS WIRE)–
MeetMe, Inc. (NASDAQ: MEET), the public market leader for social
discovery, today announced an expansion of its ad management
relationship with Beanstock Media, the world’s first premium Publisher
Trading Desk, to begin delivering its mobile advertising inventory to
Beanstock at guaranteed CPMs. Under the agreement MeetMe will begin
placing ad calls with Beanstock Media on March 1, 2015 and will do so
for the remainder of the year. This new agreement will take the place of
the company’s current ad management agreement with Pinsight Media+,
which expires on December 31, 2014 and has a 60-day transition period.

Bill Alena, Chief Revenue Officer of MeetMe, said, “Beanstock Media has
proven to be a trusted and reliable partner since we began working with
them in October 2013 to optimize revenue from our global web-based
remnant ad inventory, and we are excited to expand our relationship to
mobile. With this agreement, we expect to have continued strong
visibility into revenue and smoothed quarterly seasonality in
advertising rates. In 2015, we will continue our focus on driving high
usage and engagement as we seek to build the pre-eminent mobile chat app
for connecting with new people.”

David Clark, Chief Financial Officer of MeetMe said, “Our mobile daily
active users (DAU) in 2014 have increased 20 percent, from approximately
770,000 in the first quarter to approximately 920,000 in the fourth
quarter to date. During the same period, chat grew more than 100
percent, and mobile visits per DAU increased more than 15%. MeetMe
mobile has grown significantly in both users and in engagement per user
in 2014. This growth in usage has contributed to the continued growth in
mobile revenue we have delivered throughout this year. In 2015, we
project annual revenue to grow to between $47 million and $53 million
for the year. We also project annual adjusted EBITDA to grow to between
$7 million and $10 million in 2015.”

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US
and the public market leader for social discovery (NASDAQ: MEET). MeetMe
makes it easy to discover new people to chat with on mobile devices.
With approximately 80 percent of traffic coming from mobile and more
than one million total daily active users, MeetMe is fast becoming the
social gathering place for the mobile generation. MeetMe is a leader in
mobile monetization with a diverse revenue model comprising advertising,
native advertising, virtual currency, and subscription. MeetMe apps are
available on iPhone, iPad, and Android in multiple languages, including
English, Spanish, Portuguese, French, Italian, German, Chinese
(Traditional and Simplified), Russian, Japanese, Dutch, Turkish and
Korean. For more information, please visit meetmecorp.com.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether will begin placing add calls with Beanstock as
anticipated, whether the agreement will allow us strong visibility into
revenue and smoothed quarterly seasonality in advertising rates, whether
we will drive high usage and engagement as anticipated, whether we will
successfully build the pre-eminent mobile chat app for connecting with
new people, whether DAU, chat, and mobile visits per DAU will continue
to grow, whether mobile revenue will continue to grow as anticipated,
whether we will achieve annual revenue in 2015 as projected, and whether
our adjusted annual EBITDA in 2015 will grow as anticipated to the
amount projected. All statements other than statements of historical
facts contained herein are forward-looking statements. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “project,” “is
likely,” “expect” and similar expressions, as they relate to us, are
intended to identify forward-looking statements. We have based these
forward-looking statements largely on our current expectations and
projections about future events and financial trends that we believe may
affect our financial condition, results of operations, business strategy
and financial needs. Important factors that could cause actual results
to differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features and
upgrades as anticipated, the risk that unanticipated events affect the
functionality of our applications with popular mobile operating systems,
any changes in such operating systems that degrade our mobile
applications’ functionality and other unexpected issues which could
adversely affect usage on mobile devices. Further information on our
risk factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year ended
December 31, 2013, the Prospectus Supplement (Rule 424(b)(5)) filed on
July 24, 2014,and the Current Report on Form 8-K filed on December 29,
2014. Any forward-looking statement made by us herein speaks only as of
the date on which it is made. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is not
possible for us to predict all of them. We undertake no obligation to
publicly update any forward-looking statement, whether as a result of
new information, future developments or otherwise, except as may be
required by law.

Fresh PR
Jeannine Jacobi
323-903-7063
jeannine@freshpr.net
or
Investor
Contact:

MKR Group, Inc.
Todd Kehrli or Jim Byers
323-468-2300
meet@mkr-group.com

Source: MeetMe, Inc.