Continues Rollout to Major LOVOO Countries
NEW HOPE, Pa.–(BUSINESS WIRE)–
The Meet Group, Inc. (NASDAQ:MEET), a public market leader in the mobile
meeting space, announced the launch of live video on LOVOO, its leading
European dating app, in France and Switzerland.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180531005209/en/
LOVE. LIVE. LOVOO. (Photo: Business Wire)
LOVOO Live enables users to broadcast and view live-streaming video,
invite others to join their streams, chat, and earn virtual gifts,
creating more authentic interactions and making it even easier to meet
new people. The release of live video in France and Switzerland follows
the launch of Live in Austria two weeks ago, where an average of 15% of
users engaged with video on the first day.
“Early Live data from France and Switzerland is good, with the average
user watching more than 15 minutes per day and the average broadcaster
streaming for more than 45 minutes a day, levels comparable to what we
saw in the early days of video on our MeetMe app,” said Geoff Cook,
Chief Executive Officer of The Meet Group.
“What has been surprising is the rapid adoption of gifting on LOVOO,”
continued Cook. “On MeetMe, it took 6 months from the launch of gifts to
reach 2% of viewers giving gifts. On LOVOO, we achieved that milestone
in the first week. Since gifting is the centerpiece of our video
monetization engine, we are heartened to see this early data. We believe
it is a testament to our ever-improving video platform, which enables us
to build a feature once and rapidly deploy it across four different apps
of scale. We expect to continue to execute on our plan to roll out LOVOO
Live on a country-by-country basis throughout the second half of 2018,
with the next major releases planned in Italy, Spain, and Germany.”
Said Florian Braunschweig, co-founder of LOVOO and GM Europe for The
Meet Group: “We believe that livestreaming will play an important role
in the future of dating. Our users want to show themselves and their
world, and livestreaming video is a powerful technology that delivers
not only authenticity and connection but also entertainment. Dating,
relationships, and love are inherently interesting, and we believe Live
will become an important new feature for LOVOO.”
About The Meet Group
The Meet Group (NASDAQ: MEET) is a portfolio of mobile social
entertainment apps designed to meet the universal need for human
connection. We leverage a powerful live-streaming video platform,
empowering our global community to forge meaningful connections. Our
primary apps, MeetMe®, LOVOO®, Skout®, and Tagged®, entertain millions
of mobile daily active users, generating untold numbers of casual chats,
friendships, dates, and marriages. Our apps, available on iPhone, iPad,
and Android in multiple languages, combine product innovation with
sophisticated data science to both entertain and connect our audience.
The Meet Group has a diversified revenue mix consisting of in-app
purchases, subscription, and advertising, and we have offices in New
Hope, Philadelphia, San Francisco, Dresden, and Berlin. For more
information, visit themeetgroup.com,
and follow us on Facebook, Twitter or LinkedIn.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether the early Live data from France and Switzerland
will prove indicative of future data, including the average user
watching time and the average broadcaster streaming time, the rate of
gifting adoption on LOVOO in the future, whether we will continue to
improve our video platform as expected, whether we can rapidly deploy
features across our four apps as expected, whether we will roll out
LOVOO Live on a country-by-country basis throughout the second half of
2018, with the next major releases being in Italy, Spain and Germany,
whether livestreaming will play an important role in the future of
dating, whether our users will continue to want to show themselves and
their world, and whether Live will become an important new feature for
LOVOO. All statements other than statements of historical facts
contained herein are forward-looking statements. The words “believe,”
“may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,”
“could,” “target,” “potential,” “project,” “is likely,” “expect” and
similar expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Important factors that could cause actual results to
differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features and
upgrades as anticipated, the risk that unanticipated events affect the
functionality of our applications with popular mobile operating systems,
any changes in such operating systems that degrade our mobile
applications’ functionality and other unexpected issues which could
adversely affect usage on mobile devices. Further information on our
risk factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year ended
December 31, 2017 filed with the SEC on March 16, 2018. Any
forward-looking statement made by us herein speaks only as of the date
on which it is made. Factors or events that could cause our actual
results to differ may emerge from time to time, and it is not possible
for us to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be required
by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180531005209/en/
The Meet Group, Inc.
Investor Contact:
Leslie
Arena, 267-714-6418
larena@themeetgroup.com
or
Media
Contact:
Brandyn Bissinger, 267-446-7010
bbissinger@themeetgroup.com
Source: The Meet Group, Inc.