MeetMe Survey Reveals Valentine’s Day Changed by Mobile Apps


89 percent of people prefer to start out relationships as friends

Inc. (NYSE MKT:MEET), the public market leader for social discovery,
today announced results from its 12,000-person survey of Valentine’s Day
habits. The survey reveals Valentine’s Day 2014 is about social media
and mobile technology more than ever before, but that some things never

“94 percent of women and 84 percent of men prefer to start out as
friends,” says Catherine Cook co-founder and VP of brand strategy at
MeetMe. “People prefer to begin relationships casually as friends and
let them evolve naturally into something more. The survey shows that
“making new friends” is the number one reason people use MeetMe today.
We believe this illustrates the
fundamental problem with traditional dating sites
– that the best
way to start a quality relationship is as a friend.”

Some insights MeetMe found about Valentine’s Day habits include:

  • Online/mobile apps are by far the most common way to meet someone new.
  • Mobile apps make it easier both to meet new people and to expand the
    set of people to meet.
  • More people met their Valentine’s Day date online than offline this
  • 77 percent prefer a home-cooked meal to going to a restaurant this
    Valentine’s Day.
  • Only 15 percent of women spend more than $50 on Valentine’s Day, but
    35 percent of guys do.
  • Flowers and candy still matter, with 72 percent of women hoping to
    receive flowers or candy this Valentine’s Day.

This national survey was completed by MeetMe members online and on
iPhone and Android devices in February 2014, with 6,437 male and 5,910
female respondents.

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US
and the public market leader for social discovery (NYSE MKT:MEET).
MeetMe makes meeting new people fun through social games and apps,
monetized by both advertising and virtual currency. With 60 percent of
traffic coming from mobile, MeetMe is fast becoming the social gathering
place for the mobile generation. The company operates and
MeetMe apps on iPhone, iPad, and Android in multiple languages including
English, Spanish, Portuguese, French, Italian, German, Chinese
(Traditional and Simplified), Russian, Japanese, Dutch, Turkish and

Gregory FCA
Jessica Attanasio, 610-642-8253
Vice President
Joe Hassett, 610-642-8253
Senior Vice President

Source: MeetMe, Inc.