MeetMe Launches “Boost” Virtual Currency Product in Chat



Inc. (NASDAQ: MEET), the public market leader for social discovery, has
launched a new “Boost” feature that allows users to gain premium
placement on both the main Meet tab and on the Chat tab of the
redesigned MeetMe app. The product, which users can activate by spending
MeetMe Credits, is designed to increase a user’s visibility on the app
and lead to more chats for that user. MeetMe Credits can be purchased
through the App Store or Google Play Market or earned by referring
friends to MeetMe or completing actions on behalf of advertisers.

Boost replaces the former Spotlight Bar product, which was geared toward
increasing profile views rather than chats, and was not as prominent
within the app as the new Boost product. In addition to Boost, other
virtual currency products available on MeetMe include Feed Spotlight,
Match Spotlight, Unlock Photo Views, and Stealth Browsing.

“Our users buy approximately 800,000 virtual currency products a month
using virtual currency Credits,” said Geoff Cook, CEO of MeetMe. “Boost
is the most prominent virtual currency product we’ve ever launched and
the first one aimed at Chat. We are heartened by the early data showing
Boosted users receive more than 100% more chats than the average user.
We expect Boost to replace Spotlight Bar as our number one virtual
currency product. Moreover, we are committed to continuing to drive
value for Boost users in future app updates, which we believe will
continue to increase the value of Boost to our users and ultimately
their willingness to pay for this premium product.”

Boost is now available within the MeetMe app for both Android and iPhone.

About MeetMe, Inc.

is the leading social network for meeting new people in the US and the
public market leader for social discovery (NASDAQ: MEET). MeetMe makes
it easy to discover new people to chat with on mobile devices. With
approximately 80 percent of traffic coming from mobile and more than one
million total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. The company is a leader in
mobile monetization with a diverse revenue model comprising advertising,
native advertising, virtual currency, and subscription. MeetMe apps are
available on iPhone, iPad, and Android in multiple languages, including
English, Spanish, Portuguese, French, Italian, German, Chinese
(Traditional and Simplified), Russian, Japanese, Dutch, Turkish and
Korean. For more information, please visit

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether Boost will increase a user’s visibility on the
MeetMe app or lead to more chats, the continued availability of other
virtual currency products, the rate at which users will buy virtual
currency products in the future, whether Boost users will continue to
receive more chats than other users and if so at what rate, whether
Boost will become our number one virtual currency product, whether we
successfully provide future app updates that drive value for Boost users
as expected, and whether those updates will increase the value of Boost
to our users and ultimately their willingness to pay for Boost. All
statements other than statements of historical facts contained herein
are forward-looking statements. The words “believe,” “may,” “estimate,”
“continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “expect” and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements largely on
our current expectations and projections about future events and
financial trends that we believe may affect our financial condition,
results of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications will
not function easily or otherwise as anticipated, the risk that we will
not launch additional features and upgrades as anticipated, the risk
that unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such operating
systems that degrade our mobile applications’ functionality and other
unexpected issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings with
the Securities and Exchange Commission (“SEC”), including the Form 10-K
for the year ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement made by
us herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge from
time to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statement, whether as a result of new information, future developments
or otherwise, except as may be required by law.

Fresh PR
Jeannine Jacobi, 323-903-7063
Group Inc.
Todd Kehrli, 323-468-2300

Source: MeetMe, Inc.