MeetMe Experiences Strong Performance from New Interstitial Ad Unit


Inc. (NASDAQ: MEET), a public market leader for social discovery, today
announced strong performance of its new interstitial ad units, which are
now live on MeetMe’s popular Android and iPhone applications. The
interstitial is a full screen ad that appears in a number of high impact
placements and has been tested and ramped up slowly over the last few
months to avoid impacting engagement. The new unit is expected to
contribute roughly $5,000 per day in revenue by the end of this month.

“This new interstitial unit is an evolution of the video interstitial
unit we launched last year,” said Geoff Cook, CEO of MeetMe. “The CPMs
for this unit are on par or better than what we saw for the video unit
while also commanding a higher fill rate and being less disruptive for
the user. We look forward to continuing to innovate and experiment with
new ad placements both in the US and internationally.”

About MeetMe, Inc.

is a leading social network for meeting new people in the US and the
public market leader for social discovery (NASDAQ: MEET). MeetMe makes
it easy to discover new people to chat with on mobile devices. With
approximately 90 percent of traffic coming from mobile and more than one
million total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. MeetMe is a leader in mobile
monetization with a diverse revenue model comprising advertising, native
advertising, virtual currency, and subscription. MeetMe apps are
available on iPhoneiPadAndroid,
and Windows
 in multiple languages, including English, Spanish, Portuguese,
French, Italian, German, Chinese (Traditional and Simplified), Russian,
Japanese, Dutch, Turkish and Korean. For more information, please visit

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including statements regarding the future performance of MeetMe’s
new interstitial ad units and their affect on user engagement, whether
the new ad units will contribute roughly $5,000 per day in revenue as
expected, whether the new unit will contribute roughly $5,000 per day in
revenue by the end of this month, whether the CPMs for the new unit will
remain on par or be better than what we saw for our video unit while
also commanding a higher fill rate and being less disruptive for the
user, and whether we will be successful in continuing to innovate and
experiment with new ad placements both in the US and internationally.
All statements other than statements of historical facts contained
herein are forward-looking statements. The words “believe,” “may,”
“estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,”
“could,” “target,” “potential,” “project,” “is likely,” “expect” and
similar expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Important factors that could cause actual results to
differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features and
upgrades as anticipated, the risk that unanticipated events affect the
functionality of our applications with popular mobile operating systems,
any changes in such operating systems that degrade our mobile
applications’ functionality and other unexpected issues which could
adversely affect usage on mobile devices. Further information on our
risk factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year ended
December 31, 2015. Any forward-looking statement made by us herein
speaks only as of the date on which it is made. Factors or events that
could cause our actual results to differ may emerge from time to time,
and it is not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement, whether as
a result of new information, future developments or otherwise, except as
may be required by law.

Press contact:
Fresh PR
Jeannine Jacobi, 323-903-7063

MKR Group Inc.
Todd Kehrli, 323-468-2300

Source: MeetMe, Inc.