Increase in Mobile Daily Active User Engagement Indicated by Early
Data

NEW HOPE, Pa.–(BUSINESS WIRE)–
MeetMe, Inc. (NASDAQ: MEET), the public market leader for social
discovery, today announced it has completed integration of real-time
components and photo-sharing in Chat, the most popular feature of the
company’s flagship mobile app on both iOS and Android.

MeetMe CEO Geoff Cook said, “Since we first launched ephemeral photos in
mobile Chat on April 21, we have seen overall photo posting volume
increase by 26%. Now approximately 100,000 ephemeral photos are being
shared each day. In addition, we believe that launching real-time
capability within Chat has driven increased engagement. In the last two
weeks, chats sent per day in our mobile apps increased 31% vs. the Q1
average, and screen views in mobile Chat increased 23% vs. the Q1
average.”

“We believe this increase in chat and photo engagement has also driven
increased daily active users (DAU),” added Mr. Cook. “In the week after
we launched ephemeral photos in mobile Chat, our mobile DAU averaged
approximately 843,000, an increase of 9% over the Q1 average.”

The Chat updates reflect the company’s strategy to drive growth in DAU
through a more engaging messaging platform. The new ephemeral
photo-sharing feature in Chat allows users to send transient photos that
disappear after 3-10 seconds of being viewed. Additional enhancements
include real-time typing indicators, real-time message-read status
indicators, and the automatic real-time addition of new messages within
conversations (where previously users had to refresh the conversation
manually). All of these upgrades were designed to make mobile Chat
faster, more usable, and ultimately more engaging.

“We’re thrilled that MeetMe members seem to have embraced these feature
upgrades,” said Cook. “Adding photos to mobile Chat was one of our most
requested features, and early data shows nearly one of every four photos
shared through MeetMe is now ephemeral and sent in mobile Chat. With
this upgrade completed, we believe the MeetMe app delivers a very strong
chat experience for meeting new people across both iPhone and Android.
We look forward to launching additional features and feature upgrades
this year intended to drive traffic to an engaging Chat platform.”

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US
and the public market leader for social discovery (NASDAQ: MEET). MeetMe
makes meeting new people fun through social games and apps, monetized by
both advertising and virtual currency. With approximately 75 percent of
traffic coming from mobile, MeetMe is fast becoming the social gathering
place for the mobile generation. The company operates MeetMe.com and
MeetMe apps on iPhone, iPad, and Android in multiple languages including
English, Spanish, Portuguese, French, Italian, German, Chinese
(Traditional and Simplified), Russian, Japanese, Dutch, Turkish and
Korean. For more information, please visit meetmecorp.com.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether we will continue to experience growth with Chat,
whether overall photo posting volume will increase and if so to what
levels, whether the real-time components in mobile Chat will drive
significant growth in Chat engagement and if so to what extent, whether
any such increase in chat and photo engagement will drive increased
daily active users and if so to what extent, whether the company’s
strategy to drive DAU growth through a more engaging messaging platform
will succeed and if so to what extent, whether the upgrades will make
mobile Chat faster, more usable and more engaging, and whether the
MeetMe app will deliver a very strong chat experience for meeting new
people across iPhone and Android, whether we will launch additional
features this year and if so, whether they will drive traffic to a Chat.
All statements other than statements of historical facts contained
herein are forward-looking statements. The words “believe,” “may,”
“estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,”
“could,” “target,” “potential,” “project,” “is likely,” “will,” “expect”
and similar expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Important factors that could cause actual results to
differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features and
upgrades as anticipated, the risk that unanticipated events affect the
functionality of our applications with popular mobile operating systems,
any changes in such operating systems that degrade our mobile
applications’ functionality and other unexpected issues which could
adversely affect usage on mobile devices. Further information on our
risk factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year ended
December 31, 2013. Any forward-looking statement made by us herein
speaks only as of the date on which it is made. Factors or events that
could cause our actual results to differ may emerge from time to time,
and it is not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement, whether as
a result of new information, future developments or otherwise, except as
may be required by law.

MeetMe, Inc.
Press contact:
Fresh PR
Jeannine
Jacobi, 323-903-7063
jeannine@freshpr.net
or
Investor
contact:
Gregory FCA
Joe Hassett, 610-642-8253
JoeH@GregoryFCA.com

Source: MeetMe, Inc.