MeetMe Begins Rollout of Major Chat Upgrade


Update will bring real-time interactions and ephemeral photos to popular
Chat feature

Inc. (NYSE MKT: MEET), the public market leader for social discovery,
today announced major upgrades to Chat, the most popular feature of its
MeetMe app. Marking what the company believes is the most significant
upgrade to the MeetMe app since its launch, the changes include the
integration of real-time components and the launch of ephemeral
photo-sharing. These upgrades, aimed at increasing user engagement, are
rolling out to a small portion of Android users starting today. The
company plans to launch fully across both iPhone and Android by the end
of April. A demo of the new Chat feature is available at:

“The goal of this upgrade is to build the best chat experience for
meeting new people,” said Geoff Cook, CEO of MeetMe. “Chat is the most
used feature of the app, with 50 percent of our daily users sending a
message and more than 75 percent receiving a message every day. We
believe the power of chat features to drive engagement for mobile apps
is evident in WhatsApp’s industry-leading DAU-to-MAU ratio of nearly 70
percent. With this release, we are excited to launch both Snapchat-like
photo sharing inside of Chat, as well as real-time message delivery and
typing indicators. We believe a differentiated chat offering will retain
users longer and make it less likely they will migrate their
conversations to third-party chat apps.”

MeetMe’s new ephemeral photo-sharing option allows users to send
transient photos through the Chat feature. The sender can define an
amount of time within a range of 3-10 seconds for his or her photo to be
visible after being shared. Additionally, the upgraded Chat system adds
real-time elements such as auto-updating and real-time typing
indicators, replacing a system originally built upon a web-based
messaging architecture. Notably, with these updates, users will no
longer need to refresh the screen manually to see new messages.

Cook continued, “We believe this foundational upgrade will improve chat
volume and set the stage for DAU growth in 2014. Adding photos to Chat
is the number one most requested feature by our users based on a recent
survey, and we believe our users will appreciate the much faster and
easier Chat system. We will be ramping up the release slowly and in
stages over the next four weeks, beginning with a small percentage of
our Android user base today.”

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people
in the US and the public market leader for social discovery (NYSE MKT:
MEET). MeetMe makes meeting new people fun through social games and
apps, monetized by both advertising and virtual currency. With 70
percent of traffic coming from mobile, MeetMe is fast becoming the
social gathering place for the mobile generation. The company
operates and MeetMe apps on iPhone, iPad, and Android in
multiple languages including English, Spanish, Portuguese, French,
Italian, German, Chinese (Traditional and Simplified), Russian,
Japanese, Dutch, Turkish and Korean.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including statements regarding whether we will effectively
complete the timely rollout of the anticipated upgrades and their
effectiveness, whether the upgrades will increase user engagement,
whether the upgrades will effectively bring real-time interactions and
ephemeral photos to the Chat feature, whether our offering will retain
users longer and make it less likely they will migrate their
conversations to third-party chat apps, whether our users will
appreciate the upgraded feature, and whether the upgrades will improve
chat volume and set the stage for DAU growth. All statements other than
statements of historical facts contained herein are forward-looking
statements. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “will,” “expect” and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Important factors that could cause actual results to
differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that unanticipated events affect the functionality
of our applications with popular mobile operating systems, any changes
in such operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely affect
usage on mobile devices. Further information on our risk factors is
contained in our filings with the Securities and Exchange Commission
(“SEC”), including the Form 10-K for the year ended December 31, 2013.
Any forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our actual
results to differ may emerge from time to time, and it is not possible
for us to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be required
by law.

Press contact:
Gregory FCA
Jessica Attanasio
Vice President

Gregory FCA
Joe Hassett
Senior Vice President

Source: MeetMe, Inc.